Freelancer profile translated to English.
Back to original languageAbout Laura
Do you want to get more clients through Google Ads campaigns without wasting money on ads that don't convert?
I help companies improve the profitability of their digital advertising campaigns, optimizing structure, segmentation, and performance so that marketing investment translates into real results.
I work on planning, managing, and optimizing acquisition campaigns, focusing on improving conversions, controlling cost per acquisition, and continuous analysis of results.
What sets me apart is a business-oriented approach: it's not just about launching campaigns, but about understanding what's working, what's not, and how to efficiently acquire more customers.
I usually work on projects related to:
Google Ads campaign optimization
Advertising account structure and performance analysis
Conversion improvement in lead generation and online sales campaigns.
Strategic review of existing advertising accounts
I am currently in a professional reorganization phase, so I am not accepting new projects at this time, but I maintain an active interest in the sector and in the evolution of customer acquisition through digital channels.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- DAYVO SISTEMASSEM SpecialistNovember 2020 - Today (5 years and 7 months)León, Spain• - Design and implementation of Google Ads (search, display, discovery, video, and shopping) and Facebook Ads campaign strategy for companies.• - Continuous optimization and monitoring of the performance of these campaigns.• - Landing page optimization according to the needs of each campaign.• - Website layout using HTML and management and editing of websites with CMS Wordpress and Prestashop.• - Monthly reports using Metricool and Looker Studio.• - Use of Semrush and Seranking for strategy design.• - Reporting through video reports.• - Customer service: resolving queries, problems, or incidents with their campaign and continuous and periodic contact to justify results and find improvement opportunities.• - Daily, I analyze results in Google Analytics (and GA4) and implement or manage tags with Tag Manager to measure events or conversions.• - Generation, management, and optimization in Google Merchant Center.• - Measurement of e-commerce results in Google Analytics.• - I have provided training on Google Tag Manager and Google Merchant Center.• - I have generated user and management manuals for Google My Business, Google Tag Manager, Google Analytics, and Google Merchant Center.
- BAZZAR CREATIVOSocial Media ManagerJune 2020 - November 2020 (6 months)Córdoba, SpainDesign and implementation of Social Media strategy for different companies.• - Continuous optimization and monitoring of the performance of these social media profiles.• - Campaign management on Facebook Ads and Oniad.• - Monthly results reports.• - Customer service: resolving queries, problems, or incidents with their campaign.• - Press release writing.• - Continuous contact with the client.
- FREELANCEFreelance Digital MarketingAugust 2019 - November 2020 (1 year and 2 months)Córdoba, SpainManagement and creation of campaigns on Facebook Ads and Google Ads.• - Website maintenance on Wordpress• - Creation and management of Google My Business listings.• - Results analysis with Google Analytics.• - Social Media Manager: strategy creation, calendar, and social media posts, as well as analysis and management of their strategy (using Hootsuite)• - Self-generation of content for social media with Photoshop and Canva.• - Continuous contact with the client.
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Education
- Double Master's DegreeGADE2020Doble Máster
- Course on Google Analytics, Tag Manager, and Official CertificationUNED2022Curso de Google Analytics, Tag Manager y Certificación Oficial