Description

Hi, I'm Lara — a Content Marketing Strategist with 10+ years of experience helping brands grow through content, SEO, and storytelling.

I've worked with global brands including GetYourGuide, foodspring, Wayfair, and RIBA, as well as startups and SMEs across travel, lifestyle, e-commerce, and hospitality. My background spans content strategy, editorial operations, SEO, email marketing, and copywriting.

Most recently, I worked as a Senior Content Strategist & Editor for GetYourGuide, helping deliver and optimise over 4,000 pieces of travel content across multiple markets. My work included content strategy, editorial planning, SEO optimisation, quality assurance, and managing large-scale content operations for one of the world's leading travel platforms.

Alongside my client work, I run Along The Way, an independent travel brand and publication I built focused on inspiring, practical, and SEO-driven destination content.

My core services include:

Content strategy and planning
SEO and AEO (answer engine optimisation) content creation
Blog posts, web content, and landing pages
Editorial management, editing, and proofreading
Content briefs and content operations
Email marketing and newsletter campaigns
Marketing strategy and growth planning
Presentation decks, reports, and stakeholder communications

Whether you need a content strategy that drives growth, SEO-focused content that ranks, or an experienced editor to elevate your brand voice, I can help. I'm particularly interested in content marketing, SEO, editorial strategy, travel, lifestyle, and consumer brands.

If you're looking for someone who can think strategically, write well, and get content to perform, let's talk!

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

GetYourGuide
Senior Editor and Writer
August 2024 - June 2026 (1 year and 10 months)
Manage in-house and agency writers, providing feedback as Senior Editor on brand voice, editorial guidelines, and content layout.
Travel Creator for The Explorer, contributing to a large-scale project of 5,000+ live articles, driving 15% MoM growth in traffic.
Proposed the concept for an AI-powered image alt text and caption tool, creating a prompt and workflow that cut editing time by 75% (from 1 hour to 15 minutes).
Editorial Content marketing SEO Copywriting artificial intelligence
Lara Serlin Marketing Consultancy
Founder
June 2023 - Today (3 years)
Heyroom: Produced investor-facing trend report and pitch material, positioning client for growth and funding opportunities.
More Life Adventures: Partnered with fitness entrepreneur Gus Vaz Tostes to launch a retreat, filling 50% of retreat spots after one campaign.
Fork and Walk Tours: Developed B2B sales and partnership strategy, securing clients such as Google, BCG, and Sofar Sounds through tailored outreach and activations.
7 Mares Wine Bar: Event management, social media, and new business for 7 Mares, worked with sommeliers, chefs, photographers, and ran many successful events.
Dan Tan Digital: Created SEO/LLM outreach and blog content, including CEO interviews and sustainability articles, and delivered digital PR campaigns that secured high-quality backlinks to boost authority.
More Life Adventures: Wrote monthly newsletter for client, did blog posts, and partnered with fitness entrepreneur Gus Vaz Tostes to launch a retreat, filling 50% of retreat spots after one campaign.
Project Management Writing SEO Design Newsletter event manager AI Automation
foodspring
Senior CRM Content Manager
HEALTH AND WELLNESS
August 2021 - May 2023 (1 year and 9 months)
Berlin, Germany
Led global multi-market CRM campaigns (UK, DACH, France, Italy, Spain), aligning strategy, briefing, content, and localisation across 6 languages; delivering consistent on-time launches.
Developed a CRM content roadmap and strategy based on performance data, wellness trends, and cross-functional collaboration with editorial, design, BI, and CRM teams.
Led CRM communications for product launches, e.g., Pistachio Protein Cream and foodspring x Davina McCall UK partnership campaign.
Developed new onboarding templates with cross-functional teams (data, UX, design), boosting CTR by 8%.
Designed and launched an internal communications strategy, increasing employee engagement by 35% through new channels and formats.
Introduced company-wide newsletter, achieving 78% open rate and 62% CTR, fostering alignment and culture.

Spearheaded #IAmRemarkable partnership and contributed to the company's DEI strategy and policies, promoting inclusion and equity.
Organised wellness and engagement events at venues such as Barry's Berlin, strengthening the employer brand and employee satisfaction.
Content marketing Atlassian JIRA Marketing Automation Copywriting Editorial