About Keri
I'm a product designer with a graphic design background, which means I'm comfortable operating across both strategic UX thinking and refined visual execution.
I used to working quickly, implement and testing early, and producing work that engineers can actually build from discovery and wireframes through high-fidelity UI and implementation with AI Code prototyping. I'm also experienced with design systems and component libraries, which means I can plug into existing frameworks or help establish new ones depending on what a project needs.
English
Conversational
Indonesian
Fluent
Can work on-site
Jakarta (up to 50km)
Experience
- Healthcare SaaS PlatformProduct DesignerOctober 2024 - Today (1 year and 8 months)• · Served as the founding designer, owning the full product design process from initial discovery through interaction design and implementation.• · Defined core product workflows, interaction models, and information architecture to translate ambiguous clinical and operational problems into structured, scalable product concepts.• · Gathered product context and domain insights to inform design direction, problem framing, and requirement definition.• · Translated product concepts directly into a working React prototype, enabling internal testing and early pilot users.• · Built and maintained a component library and design token system in code, serving as the primary source of truth for the product's visual and interaction language.• · Used Figma primarily for concept exploration and rapid ideation, moving quickly into coded implementation to accelerate feedback cycles.• · Produced end-to-end design artifacts including user journeys, flow specifications, and interaction documentation to align stakeholders and support execution.
- Real Estate SaaS PlatformUI/UX DesignerJanuary 2024 - October 2024 (9 months)• · Led a full redesign of the web application within a two-month timeline, delivering a cohesive and consistent experience ahead of beta release.• · Explored and defined new feature concepts in collaboration with product and engineering, contributing to early user engagement and product feedback loops.• · Maintained and evolved the design system and technical documentation to ensure implementation consistency across the team.• · Conducted weekly design audits and delivered actionable recommendations to sustain quality through a fast-moving sprint cycle.
- Tokenized Real Estate Investment Platform | Freelance RemoteUI/UX Designer — EquityShareApril 2024 - December 2024 (8 months)• · Led the redesign of the platform experience with a focus on clarity and trust for first-time investors navigating tokenized real estate ownership.• · Collaborated directly with the founding team to translate product requirements into usable, scalable interaction patterns.
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Education
- AI in Healthcare UX: Designing Trustworthy Interfaces in High-Stakes EnvironmentsIxDF – Interaction Design Foundation2026AI in Healthcare UX: Designing Trustworthy Interfaces in High-Stakes Environments
- Enterprise Design Thinking – Team Essentials for AIIBM2023Enterprise Design Thinking – Team Essentials for AI