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Karen SuttonKS

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Freelancer profile translated to English.
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About Karen

Looking to structure your sales organization, accelerate your pipeline, or recruit and coach your sales team? I can help you take the next step.
With 15 years of experience as Sales Director and Head of Sales in B2B SaaS scale-ups in France and internationally (LumApps, Bloomin), I offer freelance services in three main areas:
- Sales Structuring: ICP definition, sales playbook creation, SDR/BDR/AE process implementation, pipeline management, and CRM (HubSpot).
- Team Coaching & Management: Supporting your sales reps in qualification (MEDDPICC), managing long cycles, and deal progression.
- Go-to-Market & Strategy: Sales diagnostics, conquest strategy definition for mid-market or enterprise accounts, and sales messaging structuring.

I have built teams from 0 to 20 people, delivered 110% of quota as EMEA Sales Director, and closed accounts like Airbus, Chanel, and Valeo. I bring a strategic vision and immediate execution capability.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Hebrew

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • LumApps
    Sales Director EMEA
    SOFTWARE PUBLISHING
    January 2024 - January 2025 (1 year)
    Paris, France
    Led a 5-person hybrid sales team responsible for defining and scaling the go- to-market strategy for newly acquired products integrated into the LumApps platform following multiple M&A operations.
    Owned forecasting and revenue planning across strategic accounts in France, UK, Germany and Benelux Mentored team members for career progression and skill upleveling Built repeatable land-and-expand playbooks across installed base and new logo acquisition Applied MEDDPICC qualification framework to coach AEs on deal progression and pipeline accuracy
    Sales Director Sales Enablement & Coaching Sales Team Management Go-to-Market (GTM) Strategy Upsell
  • EMEA
    Team Leader & Top Performer
    SOFTWARE PUBLISHING
    January 2022 - January 2024 (2 years)
    Paris, France
    Managed and expanded strategic Mid Market & enterprise accounts subsidiaries, conducting negotiations in English with C- level stakeholders across EMEA and APAC.
    Closed complex multi-stakeholder deals with C-level & operational decision makers in large industrial groups: Valeo, Forvia, Constellium, Airbus, Chanel. Coached Account Executives on enterprise sales execution, objection handling and deal orchestration.
    ==> Supported LumApps’ transition from single-product offering to an
    integrated platform strategy following multiple acquisitions.
    ==> Delivered 110% of 2024 revenue target (€4.18M vs €3.8M quota).
    Lead generation Budgeting & Forecasting Multi-threading Enterprise Account Management Strategic Account Management
  • Bloomin
    Sales Manager & Team Lead
    HUMAN RESOURCES
    January 2019 - January 2022 (3 years)
    Paris, France
    Joined as an individual contributor with a blank portfolio, hunted and closed 20+ new clients within 18 months before being promoted to lead and scale the full commercial organization. Managed renewals and identified new opportunities to drive upsell and cross-sell Designed and ran the team's pipeline generation strategy inbound via HubSpot automation and outbound prospecting to consistently hit ARR targets. Recruited, onboarded and managed a 20-person team: SDRs/BDRs/AEs
    Pipeline & CRM (HubSpot) Lead generation Sales Enablement & Coaching MEDDIC Team Management

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Education

  • Master's in Management Sciences (MSG)
    Université Dauphine PSL
    2001
    MSG
  • Executive International MBA
    Tel Aviv University
    2001
    Executive International MBA

Certifications

  • Master's in Management Sciences (MSG)
    Université Paris Dauphine PSL
    2001
    Business Law Corporate Finance Team Management Human Resources Marketing

Skill set

Categories