Description

I help brands turn ideas into meaningful experiences through strategic marketing, content, and community building.

With experience in brand strategy, social media, influencer marketing, and content production, I support businesses in creating authentic connections with their audience while strengthening their positioning and digital presence.

Throughout my career, I have worked with beauty, hospitality, lifestyle, education, and service-based brands, managing projects from strategy and planning to content creation, campaign execution, and community engagement.

My expertise includes:

• Social Media Strategy

• Content Planning & Creation

• Community Management

• Influencer Marketing

• Brand Positioning

• Creative Direction

• Marketing Campaigns

• Copywriting & Storytelling

Passionate about hospitality, lifestyle, travel, and experience-driven brands, I enjoy helping businesses communicate their value in a creative, strategic, and human way.

Languages

Portuguese
Native or bilingual
Spanish
Conversational
English
Conversational

Workplace preferences

Can work on-site

Dublin (up to 50km)

Citra Cine
Head of Marketing & Brand Strategy
PUBLISHING
May 2026 - Today (1 month)
London, United Kingdom
Brand positioning &
Creative and marketing strategy Business development & client relationships Commercial strategy and partnerships Growth opportunities and market expansion Strategic direction for content and campaigns
Marketing Brand content Business analysis
Yoou Group
Marketing Strategist
October 2025 - May 2026 (7 months)
Brazil
Developed and executed marketing and content strategies across digital platforms; Coordinated creative processes including design, video production, and content delivery; Ensured brand consistency across all communication channels; Managed client relationships and aligned deliverables with business objectives.
Yoou Group
Community Manager
June 2025 - October 2025 (4 months)
Brazil
Led influencer marketing campaigns and community engagement strategies; Developed storytelling concepts and selected creators aligned with brand positioning; Strengthened relationships between brands and digital communities.