About Ismael
I help brands transform data into profitable growth through advanced analytics, marketing measurement, and performance optimization.
With experience working for global brands such as Samsung Electronics through Cheil Worldwide, as well as leading agencies including Havas Media Network, IPG Mediabrands, and MARCO, I specialize in turning complex data into clear business decisions.
My expertise includes:
📊 Marketing & Business Analytics
📈 Performance Measurement & Attribution
🎯 Paid Media Optimization (Google Ads, Meta, Programmatic)
📉 Dashboarding & Data Visualization
💡 Customer & Market Insights
🚀 Growth Strategy & ROI Improvement
I work with companies that want to better understand their marketing performance, optimize investment decisions, and uncover growth opportunities through data-driven strategies.
Turning data into decisions. Decisions into growth.
🌍 Freelance Consultant | Marketing Analytics | Data Strategy | Performance Marketing | Business Growth
Spanish
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CheilData AnalystE-COMMERCEAugust 2025 - Today (10 months)Madrid, Spain• ● Designed and implemented automated BI dashboards (Power BI, Looker), reducing time-to-insight by 60% and enabling real-time performance decisions.• ● Developed tracking governance frameworks across GTM, GA4, Adobe Analytics, ensuring reliable cross-channel attribution.• ● Partnered with Product, CRM, and Media teams to define KPI frameworks, segmentation, experimentation roadmaps, and optimization workflows, resulting in measurable growth across Paid Media and eCommerce channels.• ● Led data-driven strategic recommendations, influencing multi-market budget allocation, campaign planning, and media investment strategy.
- MARCOPaid Media SpecialistJanuary 2024 - August 2025 (1 year and 7 months)Madrid, Spain• ● Oversaw end-to-end Paid Media strategy across Google Ads, Meta, LinkedIn, and Programmatic campaigns.• ● Achieved +40% sales uplift and +160% traffic growth via advanced segmentation, structured testing, and budget reallocation models. Implemented automated reporting & data pipelines, reducing manual processes by 45% and scaling operational capacity.
- Havas Media NetworkGlobal Ad Operations ExecutiveJanuary 2022 - January 2024 (2 years)Madrid, Spain• ● Automated AdOps workflows, accelerating campaign activation and reducing manual tasks by 60%.• ● Built global dashboards for pacing, delivery, viewability, and performance metrics, enhancing transparency for stakeholders.• ● Directed tracking implementation (GTM, GA4, Floodlight), ensuring data governance and cross-market measurement consistency.• ● Coordinated multi-market operational standardization across Centers of Excellence.
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Education
- Master's in Big Data & Business Analytics.Master's in Big Data & Business Analytics.
- Master's in Big Data & BusinessESIC Business School2023Master's in Big Data & Business