Freelancer profile translated to English.

Description

Professional specialized in the conceptualization, design, and development of digital ecosystems that connect brand, product, technology, and business.

I work on digital presence projects, web platforms, CMS, CRM, SaaS systems, dashboards, product catalogs, apps, academies, management systems, and connected solutions for sectors such as wellness, beauty, health, sports, education, and technological consulting.

I bring an end-to-end vision: brand strategy, product architecture, UX/UI, web development, systems integration, automation, content, and digital scalability.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Método Áurea — Ecosistema Digital Wellness & Academy
Método Áurea — Digital Wellness & Academy Ecosystem
HEALTH AND WELLNESS
January 2024 - Today (2 years and 5 months)
Madrid, Spain
Método Áurea Wellness Brand and Digital Presence Development Project
• • Conceptualization of a wellness brand: verbal identity, positioning, personality, tone, value proposition, and brand narrative.
• • Design of the complete digital ecosystem: website, landing page, blog, newsletter, community, academy, club/membership, podcast, wellness app, and scaling roadmap.
• • Definition of product architecture and monetization: packages, launch phases, content, services, user experience, and commercial proposal.
• • Planning of the technological stack, payment systems, private area, content automation, and digital growth structure.
Product Development Product Design Digital Strategy
Enredart
Enredart — Technological Consulting, Communication & Digital Systems
CONSULTING AND AUDITS
January 2024 - Today (2 years and 5 months)
Madrid, Spain
• • Audit of external communication, positioning, value proposition, tone, website, LinkedIn, commercial materials, and service architecture.
• • Analysis of technological services, management systems, digital platforms, B2B communication, and commercial improvement opportunities.
• • Reformulation of messages, claims, corporate narrative, and communication approach to make technological services and solutions clearer.
• • Identification of gaps between technical capabilities, commercial offering, and external brand perception.
Web Development Digital Strategy Front-End Development Back-End Development Consulting
Shiseido
Shiseido / Elizabeth Arden — Loyalty, Beauty Retail & Digital Academy
LUXURY GOODS
January 2026 - Today (5 months)
Madrid, Spain
• • Participation in digital ecosystems for major beauty and retail brands, focusing on loyalty, activation, customer experience, and brand-consumer relationship.
• • Conceptual definition of loyalty systems, customer journeys, content, engagement mechanics, and brand digital presence.
• • Work on platforms, product catalogs, digital experience, campaign narrative, and connection between branding, product, and customer data.
• • Conceptual coordination between brand needs, digital functionalities, and business objectives.
Universities
Training projects, academy, and professional environments platforms
• • Definition of academy systems, professional universities, digital learning environments, training content, and access architecture.
• • Conceptual design of platforms for training, onboarding, professional development, internal resources, and user management.
• • Structure of modules, content, learning journeys, private areas, and experience for different user profiles.
• • Combined focus on digital product, user experience, content, and operational scalability.
Consulting Product Design