About Daniela
German
Native or bilingual
English
Conversational
Experience
- Brunel GmbHMarketing ManagerHUMAN RESOURCESJanuary 2022 - January 2024 (2 years)Digital lead generation for B2B tech target groups in DACH, NL, USA, Singapore, Australia. Implementation of landing pages for lead campaigns via Sitecore CMS Enterprise SEO optimization in multi-language setups International coordination with country teams, project management Brand rollout & text relaunch: Design & tonality
- Minicamper-AlldaysStrategic ConsultantENTERTAINMENT AND LEISUREJanuary 2021 - May 2026 (5 years and 4 months)Transformation from passive affiliate to asset-based revenue model for D2C brands. AI-Driven Market Intelligence: NLP-based sentiment analysis to identify purchase motives StoryBrand SB7: Repositioning from creator to strategic guide for partner brands Community: Organic growth to 37,000+ members Business Development: Development of business case for 5x-10x higher contribution margin by switching to content fees. Implementation in progress.
- PappasDSB2B Marketing StrategistMarch 2023 - January 2024 (10 months)Individual software for accounting & controlling | High-ticket Strategic turnaround through radical message clarity for diamond ecosystem. Product Filtering: Identification of PDS Faktura as an entry point from 50+ tools LinkedIn/Sales Navigator: Precision targeting of C-level with 5+ years of diamond usage Sales Efficiency: Increase qualification rate in initial consultation to >90% through clear expectations Existential security: Focus on high-ticket solutions 5k–50k EUR
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Education
- Certified Multimedia Designer (ILS)2007Geprüfte Multimedia-Designerin (ILS)