Freelancer profile translated to English.
Back to original languageAbout Céline
I help B2B SMEs structure their marketing and integrate artificial intelligence in a concrete way to save time, improve their efficiency, and develop their acquisition.
With over 15 years of experience in marketing, communication, change management, and digital transformation, I support leaders and marketing teams in clarifying their offering, structuring their acquisition, and adopting new tools and working methods.
My interventions focus in particular on:
• Marketing and AI diagnosis
• Clarification of positioning and offering
• Structuring of acquisition and customer journey
• CRM and performance monitoring
• Adoption of AI in marketing teams
• Acculturation and skills development
Possible deliverables:
• Marketing & AI roadmap
• Prioritization of AI use cases
• Organization and tooling recommendations
• Operational action plans
My approach prioritizes concrete results, simplicity, and sustainable ownership of tools by the teams.
French
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- JOIA ConseilB2B Marketing & AI Adoption ConsultantJanuary 2026 - Today (5 months)Creation of JOIA Conseil, a firm specializing in marketing structuring and the concrete adoption of AI for B2B SMEs.Supporting companies on:• Marketing & AI diagnosis• Clarification of positioning, targets, and messaging• Structuring customer acquisition• Organization of prospect tracking and CRM• Identification of useful AI use cases: content, prospecting, organization, tools• AI training and acculturation of teams• Support for the adoption of new tools and working methods
- NGE GroupeDigital Transformation & Change Management Project ManagerCIVIL ENGINEERINGSeptember 2016 - August 2025 (8 years and 11 months)Managing digital transformation projects and supporting teams in adopting new digital tools and processes.• Management of the IFS10 ERP deployment project across more than 60 group entities• Scoping with operational departments and management: needs, obstacles, maturity, and change management• Design and animation of adoption programs: kick-offs, onboarding, newsletters, webinars, tutorials, and educational materials• Creation and animation of user communities on Teams, SharePoint, and HumHub• Implementation of monitoring indicators and user surveys to measure adoption and identify areas for improvement• Participation in the working group on Microsoft Copilot usage at the group level• Coordination of cross-functional projects involving departments, businesses, design offices, and external partners• Budget monitoring, reporting, and performance management on complex projects
- Tech dataB2B Marketing Project Manager – IT Solution & AutodeskSOFTWARE PUBLISHINGSeptember 2006 - July 2012 (5 years and 10 months)Responsible for Autodesk's marketing development in the French construction market, with a dual mission of managing the distribution network and developing demand from end customers.Management of Autodesk marketing plans for the construction sector in FranceManagement of an annual marketing budget of €1.3 millionManagement and skills development of a network of 30 partner resellersDesign and deployment of multi-channel B2B marketing campaigns targeting specifiers, design offices, construction companies, and end-usersCoordination with Autodesk, sales teams, and network partnersMonitoring of marketing performance, lead generation, and sales pipeline developmentDevelopment of brand visibility and adoption of Autodesk solutions in the construction marketResults: +30% marketing actions among partners and +20% sales in the managed network
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Education
- Growth Marketing x AI CertificationJOIN LION2026Certification Growth Marketing x IA, Concevoir et mettre en œuvre une stratégie digitale
- Master's in Marketing and CommunicationESGCI2004Master marketing et communication
Certifications
- RS6808 Digital Activation Strategy CertificationJOIN LION2026