Freelancer profile translated to English.

Description

Stop improvising with your numbers. Start deciding with clarity.

You sell more, your team grows, revenue increases... but your margins shrink, your cash never reflects what you invoice, and you continue to make decisions based on intuition. The problem isn't that you don't sell enough. It's that you manage a 21st-century business with obsolete financial tools.

At 231 Madison, we design the financial structure that turns your revenue into real profitability. As an economist and external CFO, I work with SMEs that have decided to stop reacting and start controlling.

Three principles, no exceptions:

-Clarity: your accounting becomes a dashboard with cash flow projections for 6, 12, and 18 months.

-Structure: we redesign your cost structure so that profitability is part of your DNA, not an accident.

-Resilience: systems that thrive in calm and in storm.

What do we deliver?

Strategic financial diagnostics, implemented dashboards, cost structure redesign, budget planning with real scenarios, and external CFO in the management committee.

I am not an accountant who distributes reports. I am an economist who builds systems tailored to your operations.

The first conversation is a no-cost exploratory diagnostic. I listen to you, identify the points of leakage, and honestly tell you if I can add value.

Schedule your exploratory diagnostic →

231 Madison. Financial strategy for SMEs that no longer improvise.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

231 Madison
We help you build the necessary structure for your business to be profitable and predictable
PRIVATE EQUITY
February 2022 - Today (4 years and 4 months)
Barcelona, Spain
External CFO:
Strategic financial management without hiring a senior profile on payroll. Continuous supervision, support in decision-making, and alignment between operations and growth objectives.

Financial Planning and Budgeting:
Financial models, annual budgets, and medium-term projections. To anticipate scenarios, dimension resources, and operate with predictability.

Management Control and Reporting:
Monitoring of margins, costs, and results. Customized dashboards so that management has reliable information when needed.

Profitability Analysis:
Identification of business lines, products, or clients that generate real value versus those that consume resources without return. Basis for pricing and cost structure decisions.

Treasury and Liquidity Management:
Cash flow forecasting, identification of liquidity strains, and collection and payment policies. A business that is profitable on paper can be destroyed by poor cash flow management.

Structuring for Growth:
Feasibility analysis, financing structure, and financial model to support expansion without compromising stability.

Financial Restructuring:
Diagnosis and action plan for businesses with deteriorating margins or recurring financial strains. Pragmatic approach focused on regaining operational solidity.

Services adapted to the size, sector, and stage of each business. No generic solutions.
Financial Planning Business Strategy Finance Advisory Business Analysis
Arvum Capital Partners
Investment and Risk Analyst
March 2004 - September 2021 (17 years and 6 months)
Barcelona, Spain
Responsible for solvency analysis for corporate credit portfolios and structuring financing products. Consolidation of an advanced technical approach and analytical rigor in corporate credit evaluation applied to consulting.
Veltia Operaciones Globales
Director of Corporate Strategy
April 1999 - May 2003 (4 years and 1 month)
Barcelona, Spain
Integral project management after completing the degree. Main focus on resolving discrepancies between revenue and cash, optimizing operating margins, and designing robust financial control systems for business scalability.