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Andy Mura

Full Stack Marketer

München, Deutschland

  • 48.1371
  • 11.5753
  • Indicative rate €850 / day
  • Experience 7+ years
Propose a project

Availability not confirmed


Work location
Can do a full mission at the client office
Mission location
  • München and 100km around
  • Nürnberg and 100km around
  • Stuttgart and 100km around
  • Frankfurt am Main and 100km around
Project length
  • ≤ 1 week
  • ≤ 1 month
Business sector
  • Automobile
  • Banking & Insurance
  • Consulting & Auditing
  • Education & E-learning
  • Digital Agency and IT company
+25 autres
Company size
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres



Skills (28)

Andy in a few words

Inbound marketer, founder, speaker, mentor (SAP/UN Women, MediaLab, Growthmentor), SaaS expert, digital transformation enthusiast, learn-by-doing while also having fun kinda person. Marketing strategy, business strategy, lead generation, content marketing, user onboarding, and growth. Your go-to person for marketing strategy (customer personas development, objectives, channels and tactics, budget allocation, monitoring, optimization) lead generation, growth, business strategy (competitor analysis, market analysis, product, positioning, pricing, strategic partnerships...), content marketing, inbound marketing, performance marketing, user onboarding, UX, and customer success.

Beratung auf DE oder EN



October 2012 - December 2013 | Berlin, Deutschland

Digital Agency and IT company



○ Responsible for defining, creating and implementing the marketing strategy while identifying strategic positioning and sustainable competitive advantage within the business strategy
○ Set goal and created strategy within the company's marketing plan
○ Definition of milestones, responsibilities and schedule for the implementation of the marketing strategy
○ Analysis of target segment, market, sector and competitors
○ Business strategy, positioning, definition of services and processes, CI, promotion
○ In charge of identifying potential strategic partners and for negotiating terms and conditions within the scope of the cooperation
April 2006 - Today | München, Deutschland

Consulting & Auditing


Corporate Strategy and Marketing Consultant

Munich (Germany), Palo Alto, CA (USA)

○ Competitive Strategy
○ Product Development
○ Marketing Strategy/Content Strategy/Social Media Marketing Strategy
○ Lead Generation
○ Business Strategy

Some customers:
REWE, TARGET, SUSANNE BOMMER, MINI, Yourfone, The Bean Bros., Axxiome, Copact Era, StartSumo
  • Marketing Strategy
  • Business Strategy
March 2014 - December 2016 | München, Deutschland


Swarmcontent GmbH


My tasks prior to incorporation:

○ Idea/concept development + MVP
○ Business Model/product development
○ Recruiting founding team
○ RM and QM
○ Analyses (market, sector, cost benefit/financial, buyer persona….)
○ Creation of CI, policy, structure…
○ Drawing up documentation for communication with partners and investors: one pagers, executive summary, business plan, presentations, pitch decks, videos, financial statements
○ Coordination of the activities within founding team
○Managed relations with partners and investors

Bootstrapping phase:

○ Market research
○ Implementation of the entire infrastructure for communication and administration
○ Company Guidelines, Legal Documentation, Framework Contract
○ Selection of legal partners
○ Preparation for accounting, invoicing, tax matters

From Incorporation:

○ Data collection for monitoring market and sector trends and steer business strategy decisions
○ Negotiations with external service providers and vendors
○ Negotiations with authorities and execution of legal/fiscal formalities
○ Financial planning, budgeting, monitoring
○ Compliance
○ Marketing Strategy
○ PR/Sales/RFPs/Negotiations
○ Advertising
December 2016 - Today | München, Deutschland

Software Publisher

Userlane GmbH

Head of Marketing

○ Marketing Strategy
○ Lead Generation
○ Recruiting and managing Marketing Team
○ Budget Allocation and Management
○ Evaluation of Targets/Objective/Measures
○ Channel Analysis and Reporting
○ Investor Reports
○ Managing PR and Advertising Partners
○ Managing Co-Marketing and Business Partnerships
○ Alignment Marketing-Sales-Customer Success Operations
○ Business Strategy
○ Creation of the entire Inbound Marketing Funnel
○ Content Marketing
○ Social Media Marketing
○ SEM (search engine marketing)
○ Influencer Marketing
○ Lead Generation
○ Automation


  • Implementing and Managing OKRs

    Userlane, München


    Implementierung und Management von OKRs

  • Lominger Competences Management Framework

    Userlane, München


    Team Management

  • Google AdWords

    Google Inc., München


    Management von AdWords Aktionen.

  • Video Marketing on Youtube

    Google Inc., München


    Awareness and conversion video marketing campaigns on Youtube

  • Production Engineering And Digital Technologies

    SAE Institute of Technology


    Engineering, digital technologies, event management, marketing, production management, promotion, communication, media technologies, internet technologies, IT, project management, telecommunications, electronics

  • Associate Business Administration Program



    Network Analysis, Social Network Analysis, Network Technologies, Game Theory, Management and Entrepreneurship, Business Strategy, Microeconomics for Managers, Macroeconomics Theories, Strategic Innovation, Disruptive Technologies, Operations Management, Growth for Business I and II, Psychology, Social Psychology, Competitive Strategy, Public Speaking, Innovation and Change, Design Thinking, Media Technology and Google, Statistics, Marketing and Advertising, Strategic Marketing, Critical Perspective on Management, Gamification, Corporate Finance, Organizational Analysis, KPIs and Analytics, Virality, Advanced Strategic Marketing Tools


  • Englisch

    Native or bilingual

  • Deutsch

    Full professional proficiency

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