Abigail Oyedeji

Wrote, owned, and optimised a global proposal content library of enterprise sales copy — value propositions, executive summaries, business cases, and product narratives

Enabled 6,000+ sales reps via scalable self-serve templates showcasing competitive advantages, tailored to each product line and localised to each region.

Produced high-stakes persuasive copy for multi-million pound enterprise bids, collaborating with sales, product marketing, legal, content, customer success, security, and solutions engineers to translate technical complexity into buyer-ready language.

Designed and launched a proactive sales enablement pathway, creating copy assets and messaging frameworks for commercial outreach beyond formal RFP cycles.

Launched EMEA LinkedIn Learning RFP support, catering for regional needs and procurement practices, and preparing sales and proposals team for GTM of new product lines.

Provided consultative service to sales and GTM teams, assisting in qualification, effective Q&A, and influencing pre-RFP, including contributing to "voice of proposals" initiative, tracking customer voice and product challenges through RFP requirements.

Team expert on product line, onboarding new hires, and fielding questions from other team members and cross-functional partners.

Authored and coordinated submission for LinkedIn's first externally recognised global ERG award winning application.

Authored all client-facing copy across a multi-module corporate learning platform, including distinct voice, messaging, and buyer narrative for each newly-launched product line.

Created and maintained a content library of reusable copy assets, built for scale and self-serve use: cover letters, value props, case study frameworks, and compliance responses.

Wrote for a highly regulated buyer landscape (public sector, education, government frameworks), developing expertise in compliance-led copy that still converts.

Developed qualification frameworks for EMEA and APAC regions that sharpened brief-taking and reduced time spent on copy that wouldn't win.

Directed full proposal lifecycle delivery across academic and corporate learning management systems, managing a team consisting of sales, solutions engineering, technical and support writers.

Trained new writers, sales, and solutions engineers on bid processes, with refresher training as needed.

Produced, wrote, and published monthly Diversity, Inclusion, and Belonging newsletter, monthly Customer Success newsletter, and weekly Remote Working Challenges blog.

Authored bid and tender responses for one of the UK's largest contract catering organisations, supporting high-value public and private sector pitches.

Created and maintained a compelling and up to date library of bid content to be used in responses.

Proofread and reviewed bids with a value of over £2m turnover for accuracy and compliance to client requirements.

Researched and produced case studies, infographics, and other supplementary materials to support bid responses.

Recorded breakdown of content in a central database to allow for easy updating and cross-referencing.